As a Graphic Designer for Best Upon Request, I was trusted to conceptualize the complete brand aesthetics for the new sector of their business - the Maternity Concierge. My goal was to keep many elements of the traditional sector's brand, so the company mother company could be recognized, but also create original designs that stood alone as it's own entity. 

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This project included logo design, complete brand standards, a letterhead, marketing collateral and an icon set.